When you start an e-commerce store, the platform you choose can shape the future of your business. From the number of products it can handle to the flexibility and versatility, the e-commerce platform can be a launch pad or a hindrance when it comes to business growth and scalability.
Not to mention, you need a system that’s easily customizable. After all, things change pretty quickly in the e-commerce world and you don’t want your website to feel outdated.
Magento and Shopify are amazing options, but can they meet a business’s personalization needs? Let’s take a look at the features of each platform and see!
Themes and Templates
Most businesses purchase a theme and then use the available features to customize it to their brand’s graphical needs. That’s why, when choosing an e-commerce platform, you should first check if there is a rich library of themes and templates.
Fortunately, Shopify and Magento are well stocked in this category. The Shopify theme store hosts over 70 professional themes (around $150-$350 per theme) and over 10 free themes which can be customized to your liking.
Additionally, the built-in website builder is a user-friendly interface that allows drag-and-drop editing and other features that encourage customization. Also, once you buy a theme, you get access to its CSS and HTML code so you can hire a professional designer to help you out.
Magento, on the other hand, is much more stingy when it comes to themes and pre-made templates. There are only about 16 themes available and only 10 of them are mobile friendly.
However, you are free to implement your own theme, but this usually requires extensive developer knowledge. You may need to work with a Magento development agency for this, which can be expensive.
Nevertheless, once you have your theme, Magento offers access to their Page Builder, which is a professional content editing tool with lots of great customization features.
Apps and add-ons
Apps and add-ons are often an aspect of customization that website owners tend to ignore until they need them. And although it’s third-party software, it’s worth knowing if your platform supports the integration without too much hassle.
Fortunately, both Magento and Shopify accept apps, add-ons, and extensions developed either by vendors or by the communities that form around these platforms. And you can be sure that there will always be new ones!
Now, if you’re more used to the WordPress way, Shopify is a great option as there are thousands of apps and extensions to choose from (both paid and free). Plus, most of them are beginner-friendly, so you don’t need to know much about the code or the technology behind Shopify to use them.
Magento also has a rich library of plugins and applications (both free and paid), which makes it easy if you are not a Magento developer but want to extend the functionality of your website.
All in all, if you have a well-designed Magento eCommerce website, you can easily take the necessary steps to grow your business even further using apps and add-ons without having to hire a developer to work on the code. .
It only takes one click and you can add many cool features like pre-order, gift cards, etc. Magento often comes out on top when it comes to add-ons.
Key points to remember
Overall, it depends on the type of customization you want, but Shopify and Magento are extremely useful. The main difference is that Shopify is a little better when it comes to themes and templates, while Magento is powerful in terms of features that come in the form of third-party apps and add-ons.