Adobe’s software offering, the Magento e-commerce system, is undoubtedly a winning platform. It offers many features and customizations, almost too many for a small business.
While the free option works perfectly fine, to get access to things like SEO you’ll need to upgrade, which costs a lot of money. Moreover, it requires the know-how of a developer to be configured.
But if you’ve got the money and an e-commerce empire, it’s a very cutting-edge e-commerce software offering and powering a host of Magento platforms. From its natural customizable features to the thousands of extensions you can choose from, Magento gives you the tools to create an online e-commerce powerhouse.
Who is Magento for?
What is Magento and who is it best for? Magento is undoubtedly an enterprise e-commerce software. It offers both B2B and B2C capabilities and is a widely used choice for its customizable nature and high functionality.
That said, however, Magento is probably best suited for larger businesses. It requires development knowledge to set up and run, and if you want more than the basic free features, the price jumps into the thousands per month.
It is a very sleek and professional tool designed for scaling big business.
Where almost everyone can agree is the fact that Magento has some awesome features, which makes it a top choice among large companies.
Magento strives to be more highly customizable and developer-friendly than other software, so you won’t necessarily find a library of Magento themes. But that means you can fully customize your website the way you want and need it, in addition to tailoring it to your business.
Drag and drop capabilities
Downloading media, such as videos, product photos, lookbooks, etc., is made easy with their media storage. Simply select the page section you want, then all you have to do is drag your file.
Running a business means planning ahead. Whether you’re planning for a future discount, redesigning your site, or just want to check for some system updates, you can use Magento’s future calendar feature to see precisely what your site will look like on a specific future day.
To manage your business and retain your customers, you need to have a good overview of all the data. Magento offers multiple levels of sales analysis, covering a number of important data points on inventory, sales, customers, etc., all with varying degrees of detail. It even offers insight into customer retention data, which is a much more specific dashboard than you’ll often find.
Although building Magento may require some coding expertise, using most of its features once established is quite simple and editing pages is no exception. The layout is similar to a clean word processor, and adding sections is as easy as dragging and dropping and clicking styles.
Multiple and detailed permissions
Magento is specially designed for large organizations, so you are bound to have multiple users. Since not everyone needs access to the same things, you can create super specific permissions.
While many software packages have this capability, Magento drills down to an incredibly deep level, allowing you to assign and unassign specific actions, roles, abilities and more from a very long and specific list.
Magento uniquely offers B2B selling capabilities, as well as B2C, and one of the most useful features is the ability to allow business customers to request quotes, be assigned unique discounts, and negotiate deals.
Whatever you need, you’re almost guaranteed to find it on the Magento marketplace (formerly known as Magento connect), aka their hub of multiple add-ons.
Both free and paid options are offered, and you can browse thousands of marketing extensions, payment plugins, dynamic themes, accounting features, and more. You can make your Magento website what you need.
Multi-source order and inventory management
Keeping inventory accurate and in sync is a big deal, especially if you have multiple points of purchase (online shopping, retail stores, events, etc.), so having a complete view of where orders are placed, as well as available inventory. The inventory management tool is one of Magento’s powerful B2C capabilities, allowing you to manage and control customer orders.
The ease of use of Magento
Magento is not a tech newbie software. Its configuration and maintenance require a developer and, most likely, an entire department. Although some aspects are intuitive, there are so many levels and details that there is for sure a learning curve. Use Magento if you are a large company with strong growth, rather than a small business.
Daily use is relatively simple and you can easily navigate the backend. However, even though the software download is open source, it is not suitable for beginners. Without a professional, you will likely be overwhelmed.
Pricing gets a little complicated. While, yes, the basic version is free to download and open source, if you plan to run anything other than a small DIY business, you’ll need to upgrade to a paid version.
Upgrading will allow you to grow your business, make hosting available, give you access to SEO, increase reports, have initial technical support, and more. Still, Magento is one of the more expensive options.
The cheapest paid plan, the Magento Commerce Starter plan, rings in at $1,999/month, but you can quickly go up to $3,399/month for more features and more technical support.
Judging the price of Magento is therefore a bit trickier, as you start at $0 but suddenly get catapulted into the thousands of dollars per month.
The Magento site itself is a repository of resources, videos and guides, and there is also an active Magento community. However, there is no direct support available for customers, so there is no one to turn to with questions.
If that’s not a problem, you’ll find their web tools very useful. For maintenance, you should work with a developer so they know or have access to knowledge of most site building issues.
Advantages of Magento
Magento brings a ton of features to the table, so customization and growth will never be an issue. There is also a huge user community, giving you hands-on support even without an individual customer representative. The market has a ton of app add-ons, so whatever you need, you’re almost guaranteed to find.
Magneto is best for large enterprises
Although it has a lot to offer, it’s almost too much for small businesses. Magento is certainly quality e-commerce software, but it will require time, money, and maintenance that is best left to larger companies. If you have the means to use it and the need, you definitely can’t go wrong with Magento.