Magento themes

An Alternative to Magento: A New Way to Grow a Headless Ecommerce Business

The trend of headless e-commerce has been getting a lot of attention lately. Open source e-commerce storefronts are slowly becoming the industry standard due to their many benefits. The headless architecture allows retailers to build online stores using independent front ends in addition to e-commerce backends like Saleor. This digital transformation design delivers faster store performance, higher conversion rates, and better search engine rankings.

If you don’t want to build your own PWA storefront from scratch, don’t worry – there are plenty of great options available. Thanks to the popularity of headless architecture, there are now many ready-to-use e-commerce solutions. There is a thriving market for open-source storefronts, some of which are compatible with multiple e-commerce platforms, while others are developed for specific platforms.

Headless eCommerce: Salesperson

Headless e-commerce is a new way to build e-commerce applications. Instead of having a traditional, monolithic e-commerce platform, Headless Commerce decouples the front-end and back-end of an e-commerce application.

Headless trading has several advantages.

  1. First, the front end can be built using any technology, including modern JavaScript frameworks like React or Angular.
  2. Second, it makes it easier to scale an e-commerce application since the front-end and the back-end can be scaled independently.
  3. Finally, it facilitates the creation of personalized e-commerce applications, since the front end can be adapted to the specific needs of each company.

Sale is a great platform for building headless trading apps. It is built using Django, a modern web framework perfect for building scalable applications. Moreover, being open source, anyone can contribute to the project or develop its customizations.

Headless eCommerce Architectures

  • The decoupling of the front and rear allows for greater freedom and flexibility in design and improved stability and scalability. The headless approach, combined with a GraphQL API, gives front-end developers the ability to start working on a project before the backend is finished. They can work independently based on the SDL schema.
  • It also offers more design freedom than traditional sites, allowing for the creation of better user experiences. With JavaScript and other modern tools, you can shape your storefront into anything you can imagine.
  • Different front-end versions can be created for specific needs and devices, including PWA, multi-channel and multi-store applications.
  • Since features are isolated, there is less chance of issues affecting other features due to isolation.
  • This also allows for easy integration with other services. The modern Internet is built on a service-based architecture. Headless eCommerce prepares your products for omnidirectional consumption by external services, such as Snapchat, Instagram or any other integration your business needs (like CRM or CMS).
  • Overall, this approach can work faster and with more scalability than traditional sites.

Understanding Saleor’s Headless Structure

Saleor is a highly innovative open-source e-commerce platform that can help businesses achieve various goals. It offers a wide range of features and functions that make it easier for businesses to achieve their goals. The structure of Saleor is divided into 3 parts: storefront, back-end and admin.

  1. Seller or showcase

The Saleor storefront was built using React. It offers users and visitors an e-commerce platform with a beautiful and attractive design.

The users and visitors of this storefront can interact with the user interface, buy the products, add them to the cart and use all the other features needed by the e-commerce sites.

With PWA, Saleor Storefront provides a fully open source platform for web applications for online shopping. In addition, the seller’s storefront offers many other features; for more information, see the official Saleor document.

  1. Vendor or Backend

The entire Saleor platform is structured on Django using GraphQL as the backend.

Through a GraphQL query, the Saleor back-end interacts with PostgreSQL for database purposes. Since GraphQL simplifies connecting and executing queries to take and post data to databases, this method is widely used.

  1. Seller or Admin

The admin has the right to add, update and delete products. Also, functions such as adding or modifying user information and deleting users are under the control of the administrator.**

By sending a confirmation email, the admin can send orders to the users based on their submitted orders. Moreover, you can check all category information, add new categories and view information about current collections.

Benefits of using Saleor

  1. Web performance, speed and load times

Customers choose (or not) an online store based on page speed and performance, which are essential Google ranking factors. With a seamless shopping experience that loads in the blink of an eye, Saleor lets you deliver a great user experience to your customers.**

  1. SEO Effectiveness

The front-end layer in Saleor stores is static. Since static pages are fast, lightweight, and easy for crawlers to crawl, Google prefers them.

  1. Rich user experience

A special offer is still insufficient, and one of the ways to gain a competitive advantage is to design a unique user experience. You can experiment with your design without compromising page load time.

  1. Security

Saleor’s storefront is not connected to database, dependencies, user data or other sensitive information, which ensures the security of your customers’ data.

Saleor vs. Magento vs. Shopify

I love recommending three popular e-commerce platforms for organizations looking for e-commerce website development services. Shopify vs Magento vs Saleor – each has its pros and cons, making one better suited than the others, for different users.

Here is a detailed comparison of Saleor, Magento and Shopify.


Saleor is a powerful open-source e-commerce platform that uses GraphQL to deliver fast, dynamic, and personalized shopping experiences. The new upgrade is based on Python and Django and uses a lightweight frontend driven by a GraphQL API. This allows you to combine it with your favorite CRM, CMS, delivery and fulfillment service.

Benefits of using Saleor

  • Fast operation
  • Allows full customization
  • Easy to integrate into the system
  • Ability to use a pre-made shop
  • Multilingual
  • Accepts various currencies.

Disadvantages of using Saleor

  • Lack of deployment resources
  • Saleor is still tweaking to use an out-of-the-box SDK


Adobe Commerce (formerly Magento 2) is an open-source e-commerce platform that lets you build complex online stores with great user experience in mind. One of the main benefits of using Magento is that you have full control over your hosting environment, which can lead to lower monthly costs and requires greater accountability for managing hosting issues.

Benefits of using Magento

  • Unlimited flexibility and customization
  • Helpful and large community
  • Availability of several themes
  • No subscription
  • SEO Support

Disadvantages of using Magento

  • Requires coding knowledge
  • Long time to market
  • Additional cost to run the shop
  • Difficult to find a host


Shopify is a platform that allows you to quickly and easily create an online store. It has many advantages for small businesses without a team of web developers. It is also an easy-to-use platform as it does not require coding knowledge to choose a theme, change its layout, or add different features.

Benefits of using Shopify

  • Easy to use for beginners
  • No coding knowledge required
  • Ready-to-use themes
  • Accommodation provided
  • Customer support

Disadvantages of using Shopify

  • Most themes are paid
  • Transaction fees (paid plan)
  • Not SEO friendly

The challenges of working with Saleor

Saleor is the new graphQL open-source e-commerce platform that is still in development but still delivers super-fast, dynamic and personalized shopping experiences. However, you may still face some challenges if you want to use saleor for your business.

Although Saleor is a free and open-source platform, the cost of using it can quickly add up if you need to purchase additional plugins, themes, or support services.

Using Saleor requires technical expertise and knowledge to install and configure it properly. If you don’t have these skills on your team, you will need to invest time and resources to train someone or hire someone with the necessary skills.

Because Saleor is a complex platform, it can take a long time to learn how to use it correctly. If you’re not careful, you can easily spend more time setting up the platform and setting up your store than expected.

The result of using Saleor may vary depending on your needs and the level of customization you require. If you are unfamiliar with coding or web development, you may need to hire someone to help you with more complex tasks.

What kind of businesses should use Saleor?

Saleor is ideal for small and medium-sized businesses on the verge of rapid growth. It may not be the best choice for beginners, but it offers the business the ability to customize it. As a result, the online store becomes easier to manage. Saleor can cover both physical and digital inventory, providing customers with a satisfying shopping experience.

I hope this article will help you better understand working with saleor. If you have specific questions or want to know which eCommerce platform will be the best choice for an eCommerce site, I will be happy to answer them!

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