Turning a site visitor into a paying customer is the number one priority for any ecommerce business. And often, an attractive storefront and multiple catalog items are not enough to guarantee a conversion.
With the growing number of retailers going online and the abundance of choices that online shoppers are exposed to, it becomes even more difficult for SMEs to differentiate themselves and beat the competition.
This article is designed for Magento-based merchants who are looking for ways to keep the site running smoothly. Alternatively, store owners who run their sites on other platforms will also find value in shared advice.
Let’s get to the heart of the matter and explore some practical tips that can help get you even closer to running the store right now.
Tip # 1: Create a Customer Rewards System
A unique customer reward program is something that can help your brand get noticed and maximize your conversion rate.
It’s not news that it’s much easier to convert a loyal customer than a first-time site visitor.
A compelling points system as a reward for completing specific activities onsite or as a thank you helps shoppers feel positive and valued about their experiences with your brand.
So, when creating your store’s rewards system, you should:
- Study the expectations and needs of your customers
- Learn more about best practices in your niche
- Define the goals of your rewards program
- Define what a successful working rewards system means for your brand and an increase in the metrics it includes
- Smoothly launch your rewards program and A / B test customer interactions with each of its elements
- Continuously collect feedback on the built-in rewards program
- Make sure the program rules are clearly written and concise
- Plan communication and announcement of the launch and / or changes to your rewards program
Starting a successful rewards program is no easy task. In Magento 2, the out-of-the-box functionality may not be enough to incorporate all the required functionality, and you may need to opt for an extension from third-party providers.
But when done right, the benefits you reap are certainly worth the effort.
Tip # 2: SEO instantly
Seeing your brand on the first page of the SERPs is like a dream come true for many businesses.
Organic search remains the main source of attracting customers to your site.
This therefore requires continuous monitoring and improvement.
Magento-based brands should cover aspects such as:
- Optimize metadata
- Improve site crawling and indexing
- Add crosslinking
- Make your rich snippets look attractive
- Collect and resolve SEO issues
- Extend the breadcrumb trail
- Get rid of duplicate content
- Configure redirects
- And more
Whether manually or with the help of an SEO automation extension, marketers need to take charge of these aspects of SEO to see their brands grow.
Tip # 3: Find a Good Shipping Strategy
The shipping and delivery of orders can become a stumbling block for many businesses.
On the one hand, it is about making the shipping costs decent while delivering the orders on time. On the other hand, it is about setting up shipping costs without cutting into the bottom line.
Also, according to research by the Baymard Institute, 50% of your buyers would abandon their cart due to unexpected shipping, taxes or charges at checkout.
Normally, the most popular strategies for shipping pricing are:
- Free delivery
- Exact shipping costs
- Flat rate shipping
The choice is not as simple as it seems as there are multiple business processes and expenses to consider including product packaging, selected carriers, insurance, tracking, etc.
Tip 4: go mobile
What percentage of your site visitors come from mobile devices?
To answer this question, go to your Google Analytics account. Under the Public arrow click Mobile, then click Overview. This is where the data is located on the distribution of your audience across various devices.
For a better visualization, you can always click on the Movement chart and choose Percentage.
Clearly, if a website has a high number of mobile users, then making it mobile-friendly is a must.
But what should you do if less than 5% of users come to your store from portable devices?
Without a doubt, focus on mobile first.
We would probably need a separate article to cover all the reasons behind such a statement.
But above all, it is vital because:
- Such optimization is necessary for your site to be higher in the Google rankings.
- The mobile world first requires a smooth operation of the site on any portable device
- Such an approach brings potentially high scalability
Tip # 3: Optimize the payment flow
No site optimization process is possible without making the payment experience as smooth as possible.
The goal of any e-commerce site is to convert.
For this, you need to make sure that no issues or bugs arise while your buyers are intending to place an order.
The checkout process should be error-free and intuitive, and not force the buyer to complete a specific activity before proceeding to the “Thank you” page.
Guest payment and social login can help you achieve this.
Tip # 5: Involve urgency and scarcity
Limited time and limited edition offers are often hot.
People like to own unique items. This is why rare offers often make offers more interesting.
To introduce this optimization tactic, you will need to integrate FOMO marketing into your sales campaigns.
Consider adding to your product and category pages:
- Social proof notifications
- Stock level progress bars
- Product Popularity Popups
- Recent sales notifications
Displayed during special campaigns or continuously, such tactics will help make your offers even more attractive and thus participate in the optimization of your site.
Tip # 7: improve personalization
When you think of face-to-face contact, personalization feels natural. We know the name of our favorite barista in the cafe next door, and surely we know our barber or nail technician.
The online world shouldn’t be any different.
The customer expects to be addressed by name, to display relevant offers, personalized offers and even prices.
To ensure optimal customer experience with your Magento-based brand, the personalized pricing and promotions strategy must be well thought out.
We hope we have managed to gather some valuable advice that will help your brand on the path to successful site operations.
Magento has high capacity to help you integrate required functionality.
Otherwise, whether it is Magento 2 extensions from Mageworx, or solutions from other providers in the Magento community, companies that operate their sites on Magento 2 have a unique opportunity to opt for third-party solutions if the Default code base does not allow them to achieve a specific goal.
Now it’s your turn:
What tips do you plan to work on first?
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